Revolutionizing Order Creation, Fulfillment, and Tracking into a Fully Digital, Paperless, and Efficient System
Digital
Paperless
Efficient
Order intake is fragmented → phone calls, emails, faxes, WhatsApp chats
Order creators re-enter requests manually → time-consuming, error-prone
Warehouse pulling relies on paper-based lists → slows down staff, leads to mistakes
Training new employees takes time, since they need to learn product locations
No real-time visibility for supervisors or management on order progress
Manual paperwork required to track who created orders, who pulled them, and when
A single system: Serena OrderFlow → both in-house creators and external customers can place orders digitally
Warehouse teams use rugged Android tablets to see live assigned orders
Each order and each rack/block is linked with a QR code, simplifying navigation and collaboration
Large TV screen in the warehouse displays live list of all pending and active orders → full transparency
Multi-language customer portal → shops can submit orders online in their own language
System generates real-time reports and KPIs automatically → no more paperwork
Phase 1: In-House System
Integration with ERP (Salesgent): use existing product master data, ensuring no duplication
Order creators can enter new orders quickly (based on calls, emails, WhatsApp, etc.)
Pulling team can self-assign orders or orders can be allocated automatically
Tablets show detailed product list with rack/block locations for faster picking
Each product can be marked "Collected" as it is picked → real-time status updates
Orders move from Pending → In Progress → Completed seamlessly
Every warehouse aisle, rack, and block is digitized in the system
Each block has a unique QR code printed and placed physically on racks
Pullers can scan QR codes → instantly see which products are stored in that block
Reduces search time and makes navigation intuitive even for new staff
Product categories and photos added gradually, starting with fast-moving items
New employees can navigate efficiently without extensive location training
Beyond Core System
Product searching efficiency improved with rack/block mapping
Order completion time reduced from 20–30 mins
Invoice creation with barcodes → faster billing & fewer mistakes
Human errors → smoother process from order creation to fulfillment
Newcomers need no training → system guides them via product location and QR codes
No paperwork needed for tracking → system generates detailed logs & KPIs automatically
Innovation Lab Setup
High-performance desktop with 34" monitor → used for heavy coding, testing, and design
Barcode & QR code printers → for order tickets and warehouse rack/block labels
Android tablets for warehouse pullers → resistant to dust and drops
Office PCs used by order creators → no extra investment needed
For order creators → each order gets a small ticket with QR code + order ID to identify trolleys
Large TV screen for warehouse → displays live order status and assignments
In-house order creation, pulling workflow, ERP integration
25 daysDigitize racks/blocks and install QR codes
7 daysCommon items + photos (Phase 1)
10 daysOnline order submission with multilingual support
20 daysCorrections by native speakers
3 daysFaster and error-free invoice processing
~15 daysAutomated visual reports (mobile + web)
20 daysRewards, discounts, marketing campaigns
OngoingRemaining products (Phase 2)
6–12 monthsAgile Methodology
Small, incremental deliverables
Once OrderFlow is stable internally → evolve into full-scale e-commerce system
Leverage existing system foundation to expand into:
Online ordering platform for wholesale customers
Automated logistics and delivery tracking
Optimize sales and warehouse operations
Serena OrderFlow will transform warehouse operations into a fast, digital, and paperless system
Combines ERP integration, QR/Barcode technology, real-time dashboards, and customer-facing portals
Builds a foundation for scalable e-commerce expansion